This marked both a professional and personal milestone: envisioning, curating and then creative directing the launch of Al Ghurair Investment's new Vision statement.
As Head of Group Communications for Al Ghurair, it was a proud moment to be be entrusted with narrating the legacy of a 60+ year old business, reputed as being woven into the fabric of the UAE, and a primary advocate of the country's strategic growth and progress. Taking the voice of our people, merged with the rich history and intrinsic values of the Al Ghurair family, I curated a statement that respects the past, looks ahead to the future, and wholly encapsulates the company's ambitious transformation journey.
It was a career-defining - and humbling - moment: to be able to craft prose that ignites passion, inspires imagination and will forever be a defining marker in the company's history.
With a fresh new aesthetic, the all-new Vision video for Al Ghurair was developed and launched!
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